Selva

The Road to Being a Legend – Street Officially Renamed in Honor of Peppi Selva

On May 1, 2011, “Via dell’Industria” in Isola Rizza near Verona (Italy), where the SELVA factory is located, was officially renamed “Via J. Selva” in honor of Joseph Selva, known by everyone as Peppi. The founder of the Italian furnishing brand, known today throughout the world, left his mark on the company like no one else, laying the foundation for that which the company represents today and the reason for which it is so appreciated: unique handicraft, timeless design, and outstanding quality.
Speaking before all of the local dignitaries, the Selva family, and employees from both Isola Rizza and Bolzano, the mayor of Isola Rizza, Elisa de Berti, expressed the most profound admiration with respect to Peppi Selva and praised his work. “This is a special day for Isola Rizza,” the mayor emphasized. “Dedicating a street to someone is usually a long process that is granted only to those who meet very strict requirements and who have distinguished themselves for great merits both at the local and national level. All of these characteristics have been indisputably recognized in
Joseph Selva by the Prefect and by the entire community government,” she declared.
Philipp Selva, son of Peppi and current President and CEO of SELVA AG, also recalled the virtues, visionary quality, and great charisma of his father, adding, “A road is always something symbolic. This road, in fact, represents the route traveled by Peppi Selva along with his company and all of his team members. The naming of the street is an homage to a great pioneer who made his company famous throughout the entire world, without ever forgetting his own roots.”
After the blessing on the part of the parish priest of Isola Rizza, Don Angelo Castelli, the festivities continued with the cutting of the ribbon, carried out by Joseph Selva Junior, grandson of Peppi and son of Philipp, bearing witness to the ideal continuation of the company into the third generation.

The choice of May 1 as the date of the festivities for the naming of the street was not by chance. May 1 is in fact Peppi Selva’s birthday, and this year he would have been seventy-three. But it is also International Workers’ Day, and Peppi, as a responsible entrepreneur, created numerous jobs in the area around Verona and constantly demonstrated having the wellbeing of his employees at heart. “In the future, SELVA will continue to remain strongly anchored to the region, and its team members will continue to be an integral part of the production system,” Philipp Selva declared.
“Today more than ever, protecting these jobs is the most important task that we have set for ourselves.”

The day came to an end with an outdoor party on the factory’s large lawn, accompanied by live music and by specialties from both South Tyrol and the Veneto that were prepared by the Gruppo Alpini with a contribution by the local tourist office.


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