Comfy Couch
02-25-2012, 03:48 PM
So what makes Comfy Couch Co.'s strategy so different from our competitors? How do we keep our quality high, our fashion forward, our prices low, and our delivery times short? The answers to these questions lie in our commitment to Lean Retailing. Simply put, Lean Retailing is a streamlined, efficient and cost-effective business model that allows us to bring quality and value to our customers in a very short timeframe. To fully understand our business model, you only have to know the three key components of Lean Retailing:
1. Factory-Direct Supply Chain: Almost all of our furniture is shipped directly from U.S. based manufacturers to our store. This allows us to constantly receive new furniture quickly and without the added cost of maintaining large warehouses and distribution centers. It also allows us to be quick to fashion since we aren't burdened with large inventory levels we need to work through before we can change styles. Without the need for complicated infrastructure and extra shipping fees, we can bring furniture to our stores for less and pass the savings on to you!
2. We are Owner-Operators: As owner-operators, we work directly out of our stores, not out of lofty multi-million dollar corporate buildings. Lean Retailing is simple. Running our business doesn't require the hundreds of employees and unnecessary corporate expenses that may burden our competition. Once again, our low overhead is passed on to the customer in the form of low prices.
3. Proven Manufacturers: Comfy Couch Co. only works with the most proven manufacturers in North America. In order to uphold our commitment to providing quality, value, and efficiency to our customers, we can only afford to work with manufacturers who are committed to the same ideals. Over his 40-year career in furniture retail, Comfy Couch Co. Founder, Dave Thompson has developed phenomenal relationships with these high quality manufacturers. Their support has allowed Comfy Couch Co. to establish its business model quickly.
Ultimately Lean Retailing allows us to provide true value to our customers—high quality furniture at exceptional prices. Lean Retailing defines us, sets us apart from the competition and provides our customers with the best possible buying experience.
4056 Morse Rd
Columbus, Ohio 43230
www.comfycouchco.com (http://www.comfycouchco.com)
4056 Morse Rd Columbus, Ohio 43230
1. Factory-Direct Supply Chain: Almost all of our furniture is shipped directly from U.S. based manufacturers to our store. This allows us to constantly receive new furniture quickly and without the added cost of maintaining large warehouses and distribution centers. It also allows us to be quick to fashion since we aren't burdened with large inventory levels we need to work through before we can change styles. Without the need for complicated infrastructure and extra shipping fees, we can bring furniture to our stores for less and pass the savings on to you!
2. We are Owner-Operators: As owner-operators, we work directly out of our stores, not out of lofty multi-million dollar corporate buildings. Lean Retailing is simple. Running our business doesn't require the hundreds of employees and unnecessary corporate expenses that may burden our competition. Once again, our low overhead is passed on to the customer in the form of low prices.
3. Proven Manufacturers: Comfy Couch Co. only works with the most proven manufacturers in North America. In order to uphold our commitment to providing quality, value, and efficiency to our customers, we can only afford to work with manufacturers who are committed to the same ideals. Over his 40-year career in furniture retail, Comfy Couch Co. Founder, Dave Thompson has developed phenomenal relationships with these high quality manufacturers. Their support has allowed Comfy Couch Co. to establish its business model quickly.
Ultimately Lean Retailing allows us to provide true value to our customers—high quality furniture at exceptional prices. Lean Retailing defines us, sets us apart from the competition and provides our customers with the best possible buying experience.
4056 Morse Rd
Columbus, Ohio 43230
www.comfycouchco.com (http://www.comfycouchco.com)
4056 Morse Rd Columbus, Ohio 43230