Fish Furniture
02-22-2012, 11:15 AM
For over three quarters of a century, Fish Furniture has provided superior products, exceptional value and outstanding customer service, making Fish Furniture the first choice for fine home furnishings throughout greater Cleveland.
The thriving retailer had its genesis in 1925, when Seymour and Esther Fischgrund opened a small store on Euclid Avenue in downtown Cleveland. The store specialized in dinette and dining room furniture, and Mr. Fischgrund would stain or paint the furniture to order. Then Mrs. Fish, as she was affectionately known in the trade, would decorate it or stripe the seat backs and legs to match a color in their customer’s wallpaper.
During the Depression customers asked if they could buy the furniture unfinished so they could save money. So the store began stocking “raw” furniture, thus becoming the first retailer in the United States to specialize in this type of furniture.
After Mr. Fischgrund died in 1955, Al Geller, a young man who had been a salesman at the store until Uncle Sam called him to active Army duty during the Korean War, took over the reins of the company, which had just three employees. He made the decision to decrease the store’s inventory of unfinished furniture while significantly increasing its inventory of solid-wood, finished furniture. In 1960, ready to assemble finished furniture was introduced to the market. It was less expensive than unfinished furniture, therefore Geller discontinued the unfinished furniture department and concentrated instead on selling the finest SOLID WOOD home furnishings and upholstered furniture.
This strategy proved to be extremely successful and in 1963, Al Geller bought the company from Mrs. Fish. His wife Norma, worked alongside him as the bookkeeper, and they worked together to build up the business. In 1971, a 3,000-square-foot second location was opened in North Olmsted. Ten years later the downtown store was relocated to Mayfield Heights, and in 1986 their son Daniel joined the business. After the expansion of both stores in 1989 and the addition of a state-of-the-art warehouse in Bedford Heights, Fish Furniture now has more than 130,000 square feet of showroom and warehouse space and has 70 employees.
Known for quality, value, selection and excellent service, Fish Furniture carries the finest solid wood traditional, country, mission, casual and contemporary furniture at unbeatable prices. Our specialties include youth furniture (Fish Furniture has the largest selection in greater Cleveland), entertainment and home office furniture, premium bedding from Tempur-Pedic, Sealy and Stearns & Foster.
Our well known manufacturers include Canadel, Clayton Marcus, Durham, Flexsteel, Hammary, Hitchcock, Leathercraft, Moosehead, Nichols and Stone, Stanley and Wesley Hall. We also have an extensive clock gallery that includes timepieces by Howard Miller and Sligh, as well as a store full of beautiful unique lamps and accessories.
Fish Furniture offers an interior design service for costumers who wish to turn their homes into warm and inviting places they love to come home to.
Daniel Geller, who was named one of the Distinguished Sales and Marketing Executives by the Cleveland Plain Dealer, now heads the company. Daniel is a firm believer that fine quality products at competitive prices combined with outstanding customer service are the keys to success at Fish Furniture.
We have seen many furniture stores come and go in our marketplace, yet our strategies have allowed us to thrive for over eight decades, giving us the opportunity to provide our customers with unprecedented sales and service.
1443 SOM Center Rd.
Mayfield Heights, OH 44124
(440) 461-1050
www.fishfurniture.com (http://www.fishfurniture.com)
1443 SOM Center Rd. Mayfield Heights, OH 44124
The thriving retailer had its genesis in 1925, when Seymour and Esther Fischgrund opened a small store on Euclid Avenue in downtown Cleveland. The store specialized in dinette and dining room furniture, and Mr. Fischgrund would stain or paint the furniture to order. Then Mrs. Fish, as she was affectionately known in the trade, would decorate it or stripe the seat backs and legs to match a color in their customer’s wallpaper.
During the Depression customers asked if they could buy the furniture unfinished so they could save money. So the store began stocking “raw” furniture, thus becoming the first retailer in the United States to specialize in this type of furniture.
After Mr. Fischgrund died in 1955, Al Geller, a young man who had been a salesman at the store until Uncle Sam called him to active Army duty during the Korean War, took over the reins of the company, which had just three employees. He made the decision to decrease the store’s inventory of unfinished furniture while significantly increasing its inventory of solid-wood, finished furniture. In 1960, ready to assemble finished furniture was introduced to the market. It was less expensive than unfinished furniture, therefore Geller discontinued the unfinished furniture department and concentrated instead on selling the finest SOLID WOOD home furnishings and upholstered furniture.
This strategy proved to be extremely successful and in 1963, Al Geller bought the company from Mrs. Fish. His wife Norma, worked alongside him as the bookkeeper, and they worked together to build up the business. In 1971, a 3,000-square-foot second location was opened in North Olmsted. Ten years later the downtown store was relocated to Mayfield Heights, and in 1986 their son Daniel joined the business. After the expansion of both stores in 1989 and the addition of a state-of-the-art warehouse in Bedford Heights, Fish Furniture now has more than 130,000 square feet of showroom and warehouse space and has 70 employees.
Known for quality, value, selection and excellent service, Fish Furniture carries the finest solid wood traditional, country, mission, casual and contemporary furniture at unbeatable prices. Our specialties include youth furniture (Fish Furniture has the largest selection in greater Cleveland), entertainment and home office furniture, premium bedding from Tempur-Pedic, Sealy and Stearns & Foster.
Our well known manufacturers include Canadel, Clayton Marcus, Durham, Flexsteel, Hammary, Hitchcock, Leathercraft, Moosehead, Nichols and Stone, Stanley and Wesley Hall. We also have an extensive clock gallery that includes timepieces by Howard Miller and Sligh, as well as a store full of beautiful unique lamps and accessories.
Fish Furniture offers an interior design service for costumers who wish to turn their homes into warm and inviting places they love to come home to.
Daniel Geller, who was named one of the Distinguished Sales and Marketing Executives by the Cleveland Plain Dealer, now heads the company. Daniel is a firm believer that fine quality products at competitive prices combined with outstanding customer service are the keys to success at Fish Furniture.
We have seen many furniture stores come and go in our marketplace, yet our strategies have allowed us to thrive for over eight decades, giving us the opportunity to provide our customers with unprecedented sales and service.
1443 SOM Center Rd.
Mayfield Heights, OH 44124
(440) 461-1050
www.fishfurniture.com (http://www.fishfurniture.com)
1443 SOM Center Rd. Mayfield Heights, OH 44124