Old Brick Furniture
01-04-2012, 10:54 AM
he Old Brick Furniture Company's origins - as well as our business philosophy - are somewhat off the beaten path.
Unlike most furniture retailers, we began in 1965 as a wholesale furniture business - selling to furniture and department stores in upstate New York and western New England.
Being a wholesaler meant we sold to furniture stores rather than end consumers. The stores in turn marked up the prices, then sold to the general public.
Our business grew, and our clients were happy. There was only one problem: It bothered us that most other stores were charging so much.As wholesalers, we knew what furniture cost. Especially during lean economic times, we felt that stores' excessive markups were making it difficult for people to buy. In addition, they forced sales people to pressure too hard - so that customers felt surrounded.
We felt this hurt the furniture business over-all, as well as the end consumer.
So in 1991 - another lean economic time - we decided to start our own store, in Troy, New York. To keep overhead low, we located in - what else? - an old brick warehouse.
Price low, and tell the truth.
While other stores keep prices high except for special Sale Days, our theory for Old Brick was to charge our lowest price every day. Knowing how much other stores marked things up, we determined to always be 10 to 30% lower than even their "Door-Buster Blow-Outs".
The whole point was to deal honestly and transparently with the public. No gimmicks. No do-or-die sales people.
Just - the good stuff for a lot less every day.
The Evolution of Old Brick
Against conventional industry wisdom, people caught on right away - and told their friends. Word of mouth was so powerful that we converted the Schenectady wholesale showroom into a retail store just a year later.
Over the years, Old Brick has experienced steady growth through good times and bad, broadened management strength, and developed a sales team trained to be there when you need them - but otherwise leave you in peace.
In May 2003, Old Brick opened on Railroad Avenue in Albany - in yet another brick building - and has been growing strongly ever since.
We took the road less traveled - and people beat a path to our door.
33 - 37 Warehouse Row at Railroad Avenue
Albany, NY 12205
Phone: 518.438.9600
Fax: 518.438.3195
www.oldbrickfurniture.com (http://www.oldbrickfurniture.com)
33 - 37 Warehouse Row at Railroad Avenue Albany, NY 12205
Unlike most furniture retailers, we began in 1965 as a wholesale furniture business - selling to furniture and department stores in upstate New York and western New England.
Being a wholesaler meant we sold to furniture stores rather than end consumers. The stores in turn marked up the prices, then sold to the general public.
Our business grew, and our clients were happy. There was only one problem: It bothered us that most other stores were charging so much.As wholesalers, we knew what furniture cost. Especially during lean economic times, we felt that stores' excessive markups were making it difficult for people to buy. In addition, they forced sales people to pressure too hard - so that customers felt surrounded.
We felt this hurt the furniture business over-all, as well as the end consumer.
So in 1991 - another lean economic time - we decided to start our own store, in Troy, New York. To keep overhead low, we located in - what else? - an old brick warehouse.
Price low, and tell the truth.
While other stores keep prices high except for special Sale Days, our theory for Old Brick was to charge our lowest price every day. Knowing how much other stores marked things up, we determined to always be 10 to 30% lower than even their "Door-Buster Blow-Outs".
The whole point was to deal honestly and transparently with the public. No gimmicks. No do-or-die sales people.
Just - the good stuff for a lot less every day.
The Evolution of Old Brick
Against conventional industry wisdom, people caught on right away - and told their friends. Word of mouth was so powerful that we converted the Schenectady wholesale showroom into a retail store just a year later.
Over the years, Old Brick has experienced steady growth through good times and bad, broadened management strength, and developed a sales team trained to be there when you need them - but otherwise leave you in peace.
In May 2003, Old Brick opened on Railroad Avenue in Albany - in yet another brick building - and has been growing strongly ever since.
We took the road less traveled - and people beat a path to our door.
33 - 37 Warehouse Row at Railroad Avenue
Albany, NY 12205
Phone: 518.438.9600
Fax: 518.438.3195
www.oldbrickfurniture.com (http://www.oldbrickfurniture.com)
33 - 37 Warehouse Row at Railroad Avenue Albany, NY 12205